Today, Growm has an expert team with decades of experience in software development and e-commerce, all dedicated to transforming the online shopping experience.

James, the founder and CEO of Growm, comes from a background deeply rooted in high-quality engineering at renowned companies such as McLaren, Dyson, and Ruroc.

With a deep understanding of 3D visualisation technology, he grew frustrated by how products were sold online, failing to truly engage or inspire customers. Determined to change this, Growm was born.